"This book reveals ways to take advantage of emerging mobile and wireless technologies and create larger, profitable business opportunities for your company. Filled with case studies and hands-on advice, this unique book identifies and outlines the key areas for expanding value through mCommerce: customer relationships, logistics, and knowledge mobilization or intellectual capital. By integrating mCommerce and eCommerce through enterprise-centric tools, you can build a new platform for business, and truly realize the rewards and payoffs of wireless commerce. From idea through to result, this insightful and practical guide delivers winning strategies for gaining the mCommerce edge. Use them, and watch your business succeed both now and well into the future."--Jacket.
