Bringing the Best of Brand Management to People at Work
Edición de la obra The employer brand
| Autor | Simon Barrow, Richard Mosley |
|---|---|
| Editorial | Wiley |
| Fecha de publicación | November 18, 2005 |
| Idioma | inglés |
| Páginas | 232 |
| ISBN-13 | 9780470012734 |
| ISBN-10 | 0470012730 |
| OCLC | 61169634 |
| LCCN | 2005020003 |
| Número de Cutter | B278e |
"How people feel about their employer brand is increasingly critical to business success or failure. Leading companies realise its importance in attracting and engaging the people they need to deliver profitable growth. They are also beginning to recognise that creating a positive brand experience for employees requires the same degree of focus, care and coherence that has long characterised effective management of the customer brand experience. This book provides the first comprehensive guide to developing and managing this critical business asset."--Jacket.