The E-Commerce Book
Building the E-Empire (2nd Edition) (Communications, Networking and Multimedia)
Edición de la obra The E-commerce book
| Autor | Steffano Korper, Juanita Ellis |
|---|---|
| Editorial | Morgan Kaufmann |
| Fecha de publicación | October 16, 2000 |
| Idioma | inglés |
| Páginas | 250 |
| ISBN-13 | 9780124211612 |
| ISBN-10 | 0124211615 |
| Número de Cutter | K84e |
"The E-Commerce Book: Building the E-Empire leads readers through E-Commerce basics, showing how both large and small companies are riding the wave to huge success. The book focuses on business concepts, and how to apply technology in order to be successful. It covers globalizing your company, marketing and advertising, market trends, vendor solutions, and must-know technologies such as credit card verification systems, security, auction technologies, storefronts and overall technology architecture. The final portion of The E-Commerce Book focuses on how to utilize E-Commerce solutions from process re-engineering to actual deployment and testing."--BOOK JACKET.