how the brain makes up its mind
Edición de la obra The Decisive Moment
| Autor | Jonah Lehrer |
|---|---|
| Editorial | Canongate |
| Fecha de publicación | 2009 |
| Lugar | Edinburgh, New York |
| Idioma | inglés |
| Páginas | 294 |
| ISBN-13 | 9781847673138, 9781847673145 |
| ISBN-10 | 1847673139, 1847673147 |
| OCLC | 276226228 |
| LCCN | 2011486638 |
| Número de Cutter | L524d |
In The Decisive Moment, Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer and others, as well as the world's most interesting 'deciders' – from airline pilots, world famous sportsmen and hedge fund investors to serial killers, politicians and poker players. He shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis. Lehrer's goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?