Managing CRM for Profit
Edición de la obra The customer management scorecard
| Autor | Neil Woodcock, Bryan Foss, Merlin Stone |
|---|---|
| Editorial | Kogan Page |
| Fecha de publicación | December 30, 2002 |
| Idioma | inglés |
| Páginas | 428 |
| Formato | Hardcover |
| ISBN-13 | 9780749438951 |
| ISBN-10 | 0749438959 |
| OCLC | 50644052 |
| LCCN |
|---|
| 2002014807 |
| Número de Cutter | W886c |
|---|
"The Customer Management Scorecard is based on a unique global survey conducted by QCi that aimed to reveal the true relationship between effective customer management and business performance. Over 300 global assessments of blue chip companies in 22 countries, across all sectors, were conducted using QCi's Customer Management Assessment Tool (CMAT) diagnostic process. CMAT is recognized as the world's leading customer relationship management (CRM) best-practice benchmark."--Jacket.