big business marketing in American life
Edición de la obra The consumer trap
| Autor | Michael Dawson |
|---|---|
| Editorial | University of Illinois Press |
| Fecha de publicación | 2005 |
| Lugar | Urbana [Ill.] |
| Idioma | inglés |
| Páginas | 203 |
| ISBN-10 | 0252072642, 0252028090 |
| OCLC | 50234975 |
| LCCN | 2002011038 |
| Serie | The history of communication |
| Número de Cutter | D272c |
"Lays bare the ways in which the sophisticated and self-conscious 'class coercion' designed by and for business leaders passed beyond meticulous management of the workplace to 'manipulating people's off-the-job peceptions and actions. Exposes the mythology of 'consumer sovereignty' and 'free markets' and sketches a humane alternaive to domination by 'corporate overlords' and the state power to which they are closely linked." [Noam Chomsky. Back cover].