The brand management audit
a six-step approach to evaluating the business performance of any brand - and its importance to your company
Edición de la obra The Brand Management Audit
| Autor | Don Knight |
|---|---|
| Editorial | Financial Times Prentice Hall |
| Fecha de publicación | 2000 |
| Lugar | Harlow |
| Idioma | inglés |
| Páginas | 110 |
| Serie | A company self-assessment tool |
| Número de Cutter | K69b |