The 30-second president
Edición de la obra The 30-second president
| Autor | Martin Koughan, Bill D. Moyers |
|---|---|
| Editorial | PBS Video |
| Fecha de publicación | 1988 |
| Lugar | Alexandria, Va |
| Idioma | inglés |
| Páginas | 60 |
| Formato | [videorecording] / |
| OCLC | 20239332 |
| Número de Cutter | K88s |
Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz. Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan.