Testing alternative models of new product diffusion
Edición de la obra Testing alternative models of new product diffusion
| Autor | Florian Zettelmeyer |
|---|---|
| Editorial | University of Warwick. Warwick Business School Research Bureau |
| Fecha de publicación | 1997 |
| Lugar | Coventry |
| Idioma | inglés |
| Serie | Warwick Business School research papers / Warwick Business School Research Bureau -- No.51 · Warwick Business School research papers -- No.51. |
| Número de Cutter | Z61t |