Taking Brand Initiative
How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Edición de la obra Taking brand initiative
| Autor | Mary Jo Hatch, Majken Schultz |
|---|---|
| Editorial | Jossey-Bass |
| Fecha de publicación | March 7, 2008 |
| Idioma | inglés |
| Páginas | 288 |
| Formato | Hardcover |
| ISBN-13 | 9780787998301 |
| ISBN-10 | 0787998303 |
| OCLC | 183162477 |
| LCCN | 2007049669 |