Survey basics
Edición de la obra Survey basics
| Autor | Patricia Pulliam Phillips |
|---|---|
| Editorial | ASTD Press |
| Fecha de publicación | 2013 |
| Lugar | Alexandria, Va |
| Idioma | inglés |
| Páginas | 288 |
| ISBN-13 | 9781607287834, 9781562868093 |
| ISBN-10 | 1607287838, 1562868098 |
| OCLC | 856659442 |
| Serie | ASTD training basics series |
| Número de Cutter | P562s |
A tool to help learning and development professionals design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advice to ensure positive response rates and how to design the instrument so that people find it easy to respond. The book includes content on validity and reliability, data analysis, and a chapter describing approaches to displaying data and reporting results.