Supermarket wars

global strategies for food retailers

Edición de la obra Supermarket wars

"Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analysing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing, illustrating them with many compelling examples."--Jacket.

Ver todas las ediciones de esta obra →