Strategy for Tourism
Edición de la obra Strategy for Tourism
| Autor | John Tribe |
|---|---|
| Editorial | Goodfellow Publishers, Limited |
| Fecha de publicación | 2016 |
| Idioma | inglés |
| ISBN-13 | 9781910158630 |
| Número de Cutter | T822s |
This book explains strategic management, analysis and implementation specifically in the tourism industry. Using global case studies, it provides a complete overview of all the factors required when establishing a strategic plan, covering: analysis of external factors, including competition, economics and politics; choice and evaluation of the strategic plan; implementation, managing and monitoring the plan.