Strategic Marketing Planning
Edición de la obra Strategic marketing planning
| Autor | Colin Gilligan, Richard M. Wilson |
|---|---|
| Editorial | Routledge |
| Fecha de publicación | 2012 |
| Idioma | inglés |
| ISBN-13 | 9781281051257 |
| Número de Cutter | G481s |
'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.