Strategic Marketing Planning
Edición de la obra Strategic marketing planning
| Autor | Colin Gilligan, Richard M. S. Wilson |
|---|---|
| Editorial | Taylor & Francis Group |
| Fecha de publicación | 2015 |
| Idioma | inglés |
| Páginas | 576 |
| ISBN-13 | 9781138133952 |
| Número de Cutter | G481s |
'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.