Strategic marketing planning
Edición de la obra Strategic marketing planning
| Autor | Colin Gilligan |
|---|---|
| Editorial | Elsevier/Butterworth-Heinemann |
| Fecha de publicación | 2009 |
| Lugar | Amsterdam, Boston, London |
| Idioma | inglés |
| Páginas | 552 |
| ISBN-13 | 9781856176170 |
| ISBN-10 | 1856176177 |
| OCLC | 277069106 |
| Número de Cutter | G481s |
'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.