Strategic marketing management
planning and control, analysis and decision
Edición de la obra Strategic Marketing Management
| Autor | Paul Fifield |
|---|---|
| Editorial | Butterworth-Heinemann |
| Fecha de publicación | 1995 |
| Lugar | Oxford, Boston |
| Idioma | inglés |
| Páginas | 317 |
| ISBN-10 | 0750619902 |
| OCLC | 32896289 |
| LCCN | 95186741 |
| Serie | The CIM workbook series. · The marketing series. · Marketing series (London, England) |
| Número de Cutter |