Strategic marketing communications
new ways to build and integrate communications
Edición de la obra Strategic marketing communications
| Autor | Smith, P. R. |
|---|---|
| Editorial | Kogan Page |
| Fecha de publicación | 1999 |
| Lugar | London, Dover, N.H |
| Idioma | inglés |
| Páginas | 300 |
| ISBN-13 | 9780585392998 |
| ISBN-10 | 0585392994 |
| OCLC | 49851671 |
| Número de Cutter | S656s |
Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.