Strategic market planning
Edición de la obra Strategic market planning
| Autor | Robert J. Hamper |
|---|---|
| Editorial | NTC Business Books |
| Fecha de publicación | 1990 |
| Lugar | Lincolnwood, Ill., USA |
| Idioma | inglés |
| Páginas | 254 |
| ISBN-10 | 0844232157 |
| OCLC | 21507132 |
| LCCN | 89062941 |
| Número de Cutter | H229s |
A step-by-step explanation of how to build a dynamic, future-oriented marketing plan for your company. Designed to serve as a practical guide through the planning process with an emphasis on developing a proactive marketing plan.