Competitiveness and Globalization with InfoTrac College Edition
Edición de la obra Strategic Management
| Autor | Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson, Robert E. Hosk |
|---|---|
| Editorial | Thomson/South-Western |
| Fecha de publicación | July 15, 2002 |
| Lugar | Mason, OH |
| Idioma | inglés |
| Páginas | 1280 |
| Formato | Hardcover |
| ISBN-13 | 9780324114799 |
| ISBN-10 | 0324114796 |
|---|
| Número de Cutter | H676s |
|---|
Strategic Management: Competitiveness and Globalization, Fifth Edition, provides the most modern, relevant, and complete presentation of strategic management today. Authors Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson carefully examine today's global business environment and illustrate how modern corporations use the strategic management process to create competitive advantages as the foundation for their marketplace success. Each chapter has been carefully crafted to include the most current examples of real-life companies' actions, cutting edge research, as well as the tools firms use to successfully compete in today's challenging global business environment. - Back cover.