Strategic Brand Management
Building, Measuring, and Managing Brand Equity [RENTAL EDITION]
Edición de la obra Strategic Brand Management
| Autor | Kevin Lane Keller, Vanitha Swaminathan |
|---|---|
| Editorial | Pearson |
| Fecha de publicación | Jan 11, 2019 |
| Páginas | 600 |
| Formato | hardcover |
| ISBN-13 | 9780134892498 |
| ISBN-10 | 0134892496 |
| Número de Cutter | K29s |