Strategic Brand Management
Building, Measuring, and Managing Brand Equity, Global Edition
Edición de la obra Strategic Brand Management
| Autor | Kevin Lane Keller, Vanitha Swaminathan |
|---|---|
| Editorial | Pearson |
| Fecha de publicación | Oct 08, 2019 |
| Páginas | 600 |
| Formato | paperback |
| ISBN-13 | 9781292314969 |
| ISBN-10 | 1292314966 |
| Número de Cutter | K29s |