Sold on radio
advertisers in the golden age of broadcasting
Edición de la obra Sold on radio
| Autor | Jim Cox |
|---|---|
| Editorial | McFarland & Company, McFarland |
| Fecha de publicación | 2008 |
| Lugar | Jefferson, N.C |
| Idioma | inglés |
| Páginas | 332 |
| ISBN-13 | 9780786433919 |
| OCLC | 188535836 |
| LCCN | 2008014538 |
| Número de Cutter | C877s |
"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher.