Sold on Language
Edición de la obra Sold on language
| Autor | Julie Sedivy, Greg Carlson |
|---|---|
| Editorial | Wiley & Sons, Incorporated, John |
| Fecha de publicación | 2010 |
| Idioma | inglés |
| ISBN-13 | 9781282944022 |
| Número de Cutter | S448s |
Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science.