Branding and Design in Cigarette Packaging
Edición de la obra Smoke gets in your eyes
| Autor | Michael Thibodeau, Jana Martin |
|---|---|
| Editorial | Abbeville Press |
| Fecha de publicación | September 2000 |
| Idioma | inglés |
| Páginas | 143 |
| Formato | Hardcover |
| ISBN-13 | 9780789206404 |
| ISBN-10 | 0789206404 |
| OCLC | 44046756 |
| LCCN | 00032289 |
| Número de Cutter |
|---|
T427s |
"For more than a hundred years, the cigarette industry has hired some of the world's cleverest designers to make smoking appeal to as many different types of men and women in as many different cultures as possible.". "The introduction traces the interwoven history of cigarettes and their packaging, from the earliest hand-rolled smokes preferred by soldiers, sailors, and bohemians to the latest trendy pack adopted by the young and terminally hip. History in the larger sense intersects in unexpected ways, with brands posi tioned to help win wars, glorify local dictators, and immortalize the masses. Thematic chapters ranging from Orientalism to Snob Appeal to Cigarette Indians survey the different categories of designs favored over the years as well as chronicling not only such famous campaigns as the Marlboro Man and Joe Camel but also such lesser-known oddities as Fems, Fez, and Wooden-Kimona Nails."--BOOK JACKET.