Small Big
Edición de la obra The small BIG
| Autor | Steve J. Martin, Noah Goldstein, Robert B. Cialdini |
|---|---|
| Editorial | Grand Central Publishing |
| Fecha de publicación | 2014 |
| Idioma | inglés |
| ISBN-13 | 9781322112275 |
| Número de Cutter | M383s |
Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.