Services Marketing
Integrating Customer Focus Across the Firm
Edición de la obra Services marketing
| Autor | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler |
|---|---|
| Editorial | McGraw-Hill Education |
| Fecha de publicación | Mar 13, 2017 |
| Páginas | 544 |
| Formato | hardcover |
| ISBN-13 | 9780078112102 |
| ISBN-10 | 0078112109 |
| Número de Cutter | Z48s |