Service marketing research
the use of qualitative methods.
Edición de la obra Service marketing research
| Autor | Audrey Gilmore |
|---|---|
| Editorial | University of Ulster |
| Fecha de publicación | 1996 |
| Lugar | Coleraine |
| Idioma | inglés |
| Páginas | 12 |
| Serie | Marketing and retailing working paper series / University of Ulster, Faculty of Business and Management -- 96/2 |
| Número de Cutter | G488s |