Satisfaction guaranteed
the making of the American mass market
Edición de la obra Satisfaction guaranteed
| Autor | Susan Strasser |
|---|---|
| Editorial | Smithsonian Institution Press |
| Fecha de publicación | 1995 |
| Lugar | Washington, D.C |
| Idioma | inglés |
| Páginas | 339 |
| ISBN-10 | 1560986549 |
| LCCN | 95020996 |
| Número de Cutter | S897s |
A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.