Satisfaction guaranteed
the making of the American mass market
Edición de la obra Satisfaction guaranteed
| Autor | Susan Strasser |
|---|---|
| Editorial | Pantheon Books |
| Fecha de publicación | 1989 |
| Lugar | New York |
| Idioma | inglés |
| Páginas | 339 |
| ISBN-10 | 039455292X |
| OCLC | 19672095 |
| LCCN | 89042675 |
| Número de Cutter | S897s |
A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.