Sales management
a multinational perspective
Edición de la obra Sales management
| Autor | Paolo Guenzi |
|---|---|
| Editorial | Palgrave Macmillan |
| Fecha de publicación | 2011 |
| Lugar | Houndmills, Basingstoke Hampshire, New York |
| Idioma | inglés |
| Páginas | 491 |
| ISBN-13 | 9780230245952 |
| LCCN | 2011003961 |
| Número de Cutter | G927s |
"International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; International Sales Management provides unique access to European and international experts, with globally relevant case studies"--