Risk taking behaviour by advertisers
antecedents and implications
Edición de la obra Risk taking behaviour by advertisers
| Autor | Douglas West |
|---|---|
| Editorial | Henley Management College |
| Fecha de publicación | 1996 |
| Lugar | Henley-on-Thames |
| Idioma | inglés |
| ISBN-10 | 186181030X |
| OCLC | 43127599 |
| Serie | Henley working paper -- HWP 9643 |
| Número de Cutter | W517r |