Return on strategy

how to achieve it!

Edición de la obra Return on strategy

Why is it that many companies meticulously following recipes on management and strategy fail? Why is that some companies achieve a higher return on strategy than others? This book provides an overview of contemporary strategy literature and recipes brushed up with a view to identifying explanations as to how they have seldom worked as intended. One reason rests on the fact that recipes do not take the "X-factor" into account. With the "X-factor" as the starting point the book examines a sample of 50 global companies, some of which have achieved a remarkably high return on strategy while others failed.--[book jacket].