Retailer power
Edición de la obra Retailer power
| Autor | Brian Edwards |
|---|---|
| Editorial | Distributed by Films for the Humanities & Sciences |
| Fecha de publicación | 2004 |
| Lugar | Princeton, NJ |
| Idioma | inglés |
| Páginas | 11 |
| Formato | [videorecording] / |
| OCLC | 57120569 |
| Serie | Branding, the marketing advantage |
| Número de Cutter | E26r |
Building customer loyalty and good relations with market channels is discussed in a case study of Scotch Videotape, and the importance of innovation is covered in a case study of Haagen-Dazs.