Making Strategic Relationships Work
Edición de la obra Retail therapy
| Autor | Rob Jones, Dan Murphy |
|---|---|
| Editorial | Palgrave Macmillan |
| Fecha de publicación | January 18, 2003 |
| Idioma | inglés |
| Páginas | 208 |
| Formato | Hardcover |
| ISBN-13 | 9781403901712 |
| ISBN-10 | 1403901716 |
| OCLC | 50851975 |
| LCCN | 2002035793 |
| Número de Cutter |
J78r |
"Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach."--BOOK JACKET.