Research Methodology in Marketing
Theory Development, Empirical Approaches and Philosophy of Science Considerations
Edición de la obra Research Methodology in Marketing
| Autor | Martin Eisend, Alfred Kuss |
|---|---|
| Editorial | Springer |
| Fecha de publicación | Mar 04, 2019 |
| Páginas | 238 |
| Formato | hardcover |
| ISBN-13 | 9783030107932 |
| ISBN-10 | 3030107930 |
| Número de Cutter | E36r |