Edición de la obra Reputation management
| Autor | Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck |
|---|---|
| Editorial | Springer |
| Fecha de publicación | 2011 |
| Lugar | Berlin, New York |
| Idioma | inglés |
| Páginas | 297 |
| ISBN-13 | 9783642192654 |
| OCLC | 761010471 |
| LCCN | 2011932250 |
| Serie |
| Management for professionals |
| Número de Cutter | H478r |
|---|
Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, prceptions and corporate reality in order to foster behavior that helps a company achieve its business goals.