Repositioning
marketing in an era of competition, change, and crisis
Edición de la obra Repositioning
| Autor | Jack Trout |
|---|---|
| Editorial | McGraw-Hill |
| Fecha de publicación | 2010 |
| Lugar | New York |
| Idioma | inglés |
| Páginas | 217 |
| ISBN-13 | 9780071635592 |
| ISBN-10 | 0071635599 |
| OCLC | 318409128 |
| LCCN | 2010280675 |
| Número de Cutter | T861r |
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.