Unlocking the Hidden Value of Patents
Edición de la obra Rembrandts in the attic
| Autor | Kevin G. Rivette, David Kline |
|---|---|
| Editorial | Harvard Business School Press |
| Fecha de publicación | November 1999 |
| Idioma | inglés |
| Páginas | 221 |
| Formato | Hardcover |
| ISBN-13 | 9780875848990 |
| ISBN-10 | 0875848990 |
| OCLC | 45842895, 41580482 |
| LCCN | 99033756 |
| Número de Cutter |
|---|
R624r |
"With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket.