Real Pepsi Challenge
The Inspirational Story of Breaking the Color Barrier in American Business
Edición de la obra The Real Pepsi Challenge
| Autor | Stephanie Capparell |
|---|---|
| Editorial | Simon & Schuster, Limited |
| Fecha de publicación | 2008 |
| Idioma | inglés |
| Páginas | 384 |
| ISBN-13 | 9781439104873 |
| Número de Cutter | C247r |
Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who increased the company's post-World War II profits by effectively tapping African-American markets.