tools and techniques for valuing strategic investments and decisions
Edición de la obra Real Options Analysis
| Autor | Johnathan Mun |
|---|---|
| Editorial | John Wiley & Sons |
| Fecha de publicación | 2006 |
| Lugar | Hoboken, N.J |
| Idioma | inglés |
| Páginas | 667 |
| ISBN-13 | 9780471747482 |
| ISBN-10 | 0471747483 |
| OCLC | 60743249 |
| LCCN | 2005050194 |
| Serie | The Wiley finance · Wiley finance series. |
| Número de Cutter |
|---|
M963r |
"Mun demystifies real options analysis and delivers a powerful, pragmatic guide for decision-makers and practitioners alike. Finally, there is a book that equips professionals to easily recognize, value, and seize real options in the world around them." --Jim Schreckengast, Senior VP, R&D Strategy, Gemplus International SA, France Completely revised and updated to meet the challenges of today's dynamic business environment, Real Options Analysis, Second Edition offers you a fresh look at evaluating capital investment strategies by taking the strategic decision-making process into consideration. This comprehensive guide provides both a qualitative and quantitative description of real options; the methods used in solving real options; why and when they are used; and the applicability of these methods in decision making.