R&D portfolio strategy and performance
a behavioral model
Edición de la obra R&D portfolio strategy and performance
| Autor | Francesca Gino |
|---|---|
| Editorial | Division of Research, Harvard Business School |
| Fecha de publicación | 2004 |
| Lugar | Boston |
| Idioma | inglés |
| Páginas | 60 |
| OCLC | 56895560 |
| Serie | Working paper / Division of Research, Harvard Business School -- 05-015 · Working paper (Harvard Business School. Division of Research) -- 05-015 |
| Número de Cutter | G493r |
This paper explores the underlying causes of volatility in R&D performance over time at the firm level. R&D performance volatility has not been deeply examined in the innovation literature despite the fact that it plays a critical role in industries such as pharmaceuticals or the movie industry, where firms often undergo "hot" and "cold" streaks in R&D output. In this paper, we use a simulation model to explore such phenomenon, building on insights from behavioral theories of the firm: we argue that the swings in performance, while rooted in uncertainty, are exacerbated by the behavioral influences in how decision makers deal with risk and uncertainty in R&D.