Quantitative analysis for marketing management
Edición de la obra Quantitative analysis for marketing management
| Autor | William Richard King |
|---|---|
| Editorial | McGraw-Hill |
| Fecha de publicación | 1967 |
| Lugar | New York |
| Idioma | inglés |
| Páginas | 574 |
| OCLC | 242694 |
| LCCN | 67021595 |
| Número de Cutter | K54q |
"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.