Qualitative Methods for Marketplace Research
Edición de la obra Qualitative Methods for Marketplace Research
| Autor | Shay Sayre |
|---|---|
| Editorial | Sage Publications, Inc |
| Fecha de publicación | March 16, 2001 |
| Idioma | inglés |
| Páginas | 272 |
| Formato | Paperback |
| ISBN-13 | 9780761922704 |
| ISBN-10 | 0761922709 |
| Número de Cutter | S275q |
The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.