Promotion has a negative effect on brand evaluations-- or does it?
additional disconfirming evidence
Edición de la obra Promotion has a negative effect on brand evaluations-- or does it?
| Autor | Scott Davis |
|---|---|
| Editorial | Marketing Science Institute |
| Fecha de publicación | 1992 |
| Lugar | Cambridge, Mass |
| Idioma | inglés |
| Páginas | 148 |
| Serie | Report -- no. 92-105 · Report (Marketing Science Institute) -- no. 92-105 |
| Número de Cutter | D264p |