Project 2000
research program on marketing in computer mediated environments
Edición de la obra Project 2000
| Autor | Donna L. Hoffman, Thomas P. Novak, Vanderbilt University. Owen Graduate School of Management |
|---|---|
| Editorial | Hoffman & Novak |
| Fecha de publicación | 1998 |
| Lugar | Nashville, Tenn |
| Idioma | inglés |
| Formato | [electronic resource] |
| OCLC | 40430447 |
| Número de Cutter | H699p |
Project 2000 is a five year sponsored research effort devoted to the scholarly and rigorous investigation of the marketing implications of commercializing hypermedia computer-mediated environments like the World Wide Web; this site contains research papers on the World Wide Web.