Strategies for Succeeding No Matter What the Future Brings
Edición de la obra Profiting from uncertainty
| Autor | Paul J. H. Schoemaker, Robert E. Gunther |
|---|---|
| Editorial | Free Press |
| Fecha de publicación | July 2, 2002 |
| Idioma | inglés |
| Páginas | 288 |
| Formato | Hardcover |
| ISBN-13 | 9780743223287 |
| ISBN-10 | 0743223284 |
| OCLC | 50131276 |
| LCCN | 2002024394 |
| Número de Cutter | S364p |
|---|
The author shows how major corporations have used his methodology to prepare for an un-certain future and profit from it. He shows how to: develop and analyze multiple industry scenarios; craft nimble strategies with just the right amount of flexibility; implement them using an options approach; and make real-time adjustments through dynamic monitoring.