Product Planning and Management
Designing and Delivering Value (Mcgraw Hill Series in Marketing)
Edición de la obra Product planning and management
| Autor | William L. Moore, Edgar A. Pessemier |
|---|---|
| Editorial | Mcgraw-Hill College |
| Fecha de publicación | October 1992 |
| Idioma | inglés |
| Páginas | 542 |
| Formato | Hardcover |
| ISBN-13 | 9780070430464 |
| ISBN-10 | 0070430462 |
| Número de Cutter | M825p |