Product attributes and personal values
a review of means-end theory and consumer behaviour.
Edición de la obra Product attributes and personal values
| Autor | Susan Baker |
|---|---|
| Editorial | Cranfield School of Management |
| Fecha de publicación | 1992 |
| Lugar | Cranfield |
| Idioma | inglés |
| Serie | Cranfield School of Management working papers -- 8/92 |
| Número de Cutter | B168p |