Power play

the beginning of the endgame in Net markets

Edición de la obra Power play

"What does it mean when fiercely competitive companies band together in the digital arena? It means that Round Two in the new economy is well under way, and this time, Power Players are teaching the floundering dot.com start-ups some critical lessons: Size does matter; content, commerce, and connection are still the foundation of any solid network; and the future of business - e-commerce and otherwise - is rooted in tried-and-true business skills of the past." "In Power Play: The Beginning of the Endgame in Net Markets, A.T. Kearney consultants Mike Moriarty and Bruce Klassen reveal how established companies are combining well-honed business skills with the power of the Internet to reclaim their lead position - and create sustainable competitive advantage - in the new economy."--Jacket.

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